S4 Capital founder: Global South becoming more important

Martin Sorrell, founder and executive chairman of S4 Capital and doyen of the modern advertising industry, told CGTN’s Guan Xin at the World Economic Forum Annual Meeting 2025 that traditional Western powers must recognize the rise of emerging economies, including the Global South, the BRICS and the Next Eleven, which are driving the world towards a more balanced, nuanced and non-unipolar global order.