China's summer box office heats up

China’s box office is sizzling this summer with moviegoers’ enthusiasm ignited by a slew of new releases. More than 60 new domestic and international films have hit China’s theaters, offering audiences a wide range of entertainment choices. Jia Zhendan, Chairman of the Europe China Image Film Festival, shared his insights on the key drivers behind the strong box office surge, and how patriotic films are achieving both commercial success and audience appeal.